Cocktails on the beach in Santa Barbara, late afternoon, early September - sounds good, right?  It was GREAT!  We shot it:-) For the third consecutive year, Fred+Ethel produced a video documenting KeyInfo's CIO/CMO Summit. The annual event brought together the best and brightest of IT - and for the first time, Marketing professionals in an informal mind meld meant to stimulate and inform. Regarding the video, Pete Elliot, KeyInfo's Director of Marketing declared, "it's the best one yet!"  "Bill and his team clearly stepped out of their comfort zone and hit yet another home run!"

Writer/Producer/Director/Camera/Editor:  Bill Aylward for Fred+Ethel, Special thanks to Kevin Constantine, Sunny Bonner and Rob Jax for their additional camera work;-)